Fandom Partners with the Tyson Brand for Fan-Inclusive Madden Pro-Am Tournament

Today Fandom, the fan-first global entertainment media brand, announced the “Muthead Pro-Am: Sponsored by Tyson® Brand,” with the first-ever Muthead fan-inclusive tournament. The event will be broadcast live on Friday, September 11, at 8pm ET/5pm PT on Fandom’s Muthead Twitch channel https://www.twitch.tv/mutheadtv

“Now more than ever, esports is bringing people together, and that’s something that really resonates with us as a food company. Whether gaming or eating, it’s about sharing an experience,” said Colleen Hall, senior marketing director for the Tyson brand. “For the first time ever, Muthead’s Madden fans can do more than just watch the Pro-Am Tournament, they can play alongside fellow fans and enjoy the bold flavors and varieties of Tyson Any’tizers snacks together.”

This unique Madden tournament will be played in the Superstar KO mode where for the first time ever in the Muthead community, six lucky fans will be given the opportunity to compete with NFL athletes and Madden pros for a $10,000 prize pool.

“We are excited to partner with Tyson Brand for our first-ever Muthead fan-inclusive tournament,” said Sean Kiely, Head of Gaming and Esports Sales at Fandom. “With live sports looking very different as a result of COVID, we, in partnership with Tyson Brand recognize that gaming and esports can provide an even more exciting and meaningful way to engage with fans.”

Residents of the U.S. and Canada who are 18 and over can sign-up for a chance to play on one of six three-player teams. The short application, along with the contest rules, is available at  https://www.muthead.com/compete/proam

The six lucky winners will be chosen at random and announced on Friday, September 4 at 7:45 pm ET/4:45 pm PT during Muthead’s Friday Night Football.

This year’s line-up of NFL tournament players includes:

  • Chase Winovich, New England Patriots
  • Anthony Harris, Minnesota Vikings
  • Noah Fant, Denver Broncos
  • Charles Omenihu, Houston Texans
  • Tajae Sharp, Minnesota Vikings
  • Ka’imi Fairbairn, Houston Texans

The tournament bench of streamers is:

  • EricRayweather
  • Jonathan “Cookieboy” Persaud
  • PopularStranger
  • Frank “Stiff” Sardoni Jr.
  • Pavan Lakhat
  • Noah “NoahUpNxt” Johnson

To learn more about Fandom’s Muthead, visit www.muthead.com. For more information on Tyson products, including where to purchase them, visit www.tyson.com.Follow the Tyson Brand on TwitterFacebook and Instagram.

About Fandom

Fandom is a global media and entertainment platform powered by fan passion. As the fan-trusted source in entertainment, Fandom helps fans explore, contribute to, and celebrate the world of movies, TV and gaming. Whether looking for in-depth information on favorite franchises, watching the latest Emmy-nominated Screen Junkies video or using next-generation D&D Beyond tools, fans come to Fandom platforms to meet other fans in trusted, curated environments. With more than 200 million monthly users and more than 400,000 communities across movies, TV, and gaming, the Fandom audience is extremely young and influential: #1 in reach among Teens (13-17), Young Adults (18-24) and Millennials (18-34) in the comScore Top 100. For more information visit www.fandom.com

PRESS CONTACT: sruss@fandom.com

About Tyson® Chicken

In the 1930s, John W. Tyson moved his family to Arkansas and began delivering farm-raised chickens from his truck. From those humble beginnings, the Tyson brand grew, finding new ways to help feed the nation while staying true to its original belief that every family deserves to have high quality farm-raised chicken on their table. The brand’s portfolio of products includes Tyson Fresh and Frozen Chicken, Tyson Naturals® Chicken, Grilled & Ready® Chicken, Any’tizers® Snacks, Tyson Chicken Nuggets and Crispy Strips. As the brand has grown, our beliefs have remained the same: Be good. Be humble. And always keep it real. For more information, visit www.tyson.com.

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