SAN FRANCISCO, CA – July 21, 2020 – Today Fandom, the largest global entertainment platform powered by fans, announced the appointment of Anthony Iaffaldano as Vice President of Sales Marketing and Insights. In this role, Iaffaldano will bring Fandom’s unique platform, audience and data to life for advertisers through a suite of new products and innovative measurement solutions.
“We are thrilled to have Anthony join the Fandom team in this critical role,” said Stephanie Fried, Chief Marketing Officer. “In addition to a deep understanding of client needs and expectations within the current media landscape, he understands the power of finding and telling stories with data. Anthony will articulate and champion a clear and compelling marketing narrative for Fandom and help clients create meaningful connections with our communities through a suite of fan-first cross-platform programs and solutions.”
Iaffaldano comes to Fandom from Insider Inc. where he served as VP, Corporate Marketing, helping Business Insider expand into new content verticals, while building awareness among senior marketers. Prior positions include VP, Marketing at Undertone and VP, Product & Digital Marketing at Piksel Inc. Earlier in his career, he held marketing roles at KickApps Corporation, Reprise Digital and Ask Jeeves.
“As a life-long fan of pop culture and entertainment, Fandom has been a vital resource for me for years,” said Iaffaldano. ”I’m excited to combine my experience in building digital media brands with my personal passion for the communities that Fandom serves–the opportunity for marketers to connect with our global network of deeply engaged fans is almost limitless.”
Fandom is a global media and entertainment platform powered by fan passion. As the fan-trusted source in entertainment, Fandom helps fans explore, contribute to, and celebrate the world of movies, TV and gaming. Whether looking for in-depth information on favorite franchises, watching the latest Emmy-nominated Screen Junkies video or using next-generation D&D Beyond tools, fans come to Fandom platforms to meet other fans in trusted, curated environments. With more than 200 million monthly users and more than 400,000 communities across movies, TV, and gaming, the Fandom audience is extremely young and influential: #1 in reach among Teens (13-17), Young Adults (18-24) and Millennials (18-34) in the comScore Top 100. For more information visit www.fandom.com.
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